October 2017

Pregnancy Care App Wins State Research Competition For B.A.M.S. Student

Digital technology and mobile apps have invaded every aspect of modern life – including conception, pregnancy, and parenting. The Antenatal Care created and designed by medical student, Trupti Naikare, doesn’t simply monitor pregnancy milestones, it actually helps track crucial prenatal benchmarks, like checkups, helps prevent potential pregnancy problems, and helps reduce the pregnancy mortality rate. Here’s why this app is so vital, necessary, and important.

UNICEF reports approximately 800 annual deaths of pregnant women, with an average of twenty percent of these deaths occurring among women in the country of India. Sadly, many of these deaths can be attributed to readily preventable causes. Trupti Naikare’s app puts pregnancy care at the fingertips of the women who need it most. For this vital new app, she has been awarded the first-place prize for mobile app development in the Humanities category by the State Level Inter University Research Convention.

Antenatal Care is crucial in promoting healthy pregnancies, deliveries, and births. It’s also vital for decreasing delivery complications, instances of birth defects, and lessening the risk of miscarriage. When she realized how easily preventable these health concerns could be, she was determined to find a solution. After searching for a dependable pregnancy app in vain, Naikare set out to develop one.

For a busy medical student, building a mobile app was a challenge – especially since she was only one month away from the start of the mobile app development competition. Not to be deterred, she set two concentration goals. First, to focus on content strategy. Second, to focus mobile app development. So, she put her existing medical training and experience to work on the content portion. Then, she smartly enlisted the help of her sister, Jagruti, a software engineer, for the tech portion. After completing each portion and putting the app together, she turned her fellow medical students into beta testers and sought their opinions and feedback.

Of the more than 500 projects submitted to the multi-university competition, about forty of them were in the humanities and medical-tech space. Trupti’s app won favor with the competition judges because of its life-saving benefits and ease-of-use, winning first place for her and closing a six-year winning gap for Maharashtra University of Health Sciences.


How To Decide Between Outsourcing, In-House and Freelance Mobile App Development

When smart companies realize their need for a customer-friendly mobile app, they’re faced with three choices for getting their app built, branded, and into the marketplace. You can either, outsource app development to a trusted pro, work with someone in your own in-house IT department, or hire a sharp freelance app developer to get the job done. That can be a much more difficult choice than it seems on the surface. Often, budget is the main factor, followed closely by your company’s goals and objectives.

Let’s start by understanding why app development is so vital. Mobile device users are 3.8 billion strong in 2017 – and growing. Research indicates that this number will top 5 billion by the year 2019. No matter what your business does, it cannot afford to ignore that market share. In this article, we’ll help you examine the for and against attributes of each of the three options above.

Outsourcing App Development


  • Provides you with expert, experienced help from start to finish
  • Has limited overhead and technology equipment expenses
  • Little to no tech-knowledge required on your part
  • Saves valuable time and money in the long run
  • Allows you to focus on the core competencies of your business


  • Differing time zones could potentially create a communication issue
  • Outsourcing companies have a split focus among numerous clients
  • A tech outsourcing firm may need time to understand the purpose and goal of your business


In-House App Development


  • In-house IT departments can move at a fast pace
  • Growth and development of your app is usually faster
  • Your company maintains project control
  • Company focus and goals are focused and clear
  • You’ll have no concerns about source code ownership


  • Create upfront infrastructure and equipment costs
  • May lead to additional employee expenses
  • Necessitates costly certifications, tools, and technology


Freelance App Development


  • Low costs and clearly defined budget
  • Easy to customize turnaround times
  • Clear, direct communication
  • Fewer legal issues and hassles
  • Wide range of skillset choices


  • Potential delays inherent to working with a one-man show
  • A solo freelancer might not have a supportive team
  • A freelancer may have no one to bounce ideas off of


Some companies choose a combination of these choices for app development, with many companies preferring the ease and expertise of outsourcing to app development pros. Once you’ve made the decision to outsource your all development, find a pro who understands your goals and objectives, the importance of user experience, and the best ways to monetize your app for the present and the future.