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How To Decide Between Outsourcing, In-House and Freelance Mobile App Development

When smart companies realize their need for a customer-friendly mobile app, they’re faced with three choices for getting their app built, branded, and into the marketplace. You can either, outsource app development to a trusted pro, work with someone in your own in-house IT department, or hire a sharp freelance app developer to get the job done. That can be a much more difficult choice than it seems on the surface. Often, budget is the main factor, followed closely by your company’s goals and objectives.

Let’s start by understanding why app development is so vital. Mobile device users are 3.8 billion strong in 2017 – and growing. Research indicates that this number will top 5 billion by the year 2019. No matter what your business does, it cannot afford to ignore that market share. In this article, we’ll help you examine the for and against attributes of each of the three options above.

Outsourcing App Development

Pros:

  • Provides you with expert, experienced help from start to finish
  • Has limited overhead and technology equipment expenses
  • Little to no tech-knowledge required on your part
  • Saves valuable time and money in the long run
  • Allows you to focus on the core competencies of your business

Cons:

  • Differing time zones could potentially create a communication issue
  • Outsourcing companies have a split focus among numerous clients
  • A tech outsourcing firm may need time to understand the purpose and goal of your business

 

In-House App Development

Pros:

  • In-house IT departments can move at a fast pace
  • Growth and development of your app is usually faster
  • Your company maintains project control
  • Company focus and goals are focused and clear
  • You’ll have no concerns about source code ownership

Cons:

  • Create upfront infrastructure and equipment costs
  • May lead to additional employee expenses
  • Necessitates costly certifications, tools, and technology

 

Freelance App Development

Pros:

  • Low costs and clearly defined budget
  • Easy to customize turnaround times
  • Clear, direct communication
  • Fewer legal issues and hassles
  • Wide range of skillset choices

Cons:

  • Potential delays inherent to working with a one-man show
  • A solo freelancer might not have a supportive team
  • A freelancer may have no one to bounce ideas off of

 

Some companies choose a combination of these choices for app development, with many companies preferring the ease and expertise of outsourcing to app development pros. Once you’ve made the decision to outsource your all development, find a pro who understands your goals and objectives, the importance of user experience, and the best ways to monetize your app for the present and the future.

 

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