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Digital technology and mobile apps have invaded every aspect of modern life – including conception, pregnancy, and parenting. The Antenatal Care created and designed by medical student, Trupti Naikare, doesn’t simply monitor pregnancy milestones, it actually helps track crucial prenatal benchmarks, like checkups, helps prevent potential pregnancy problems, and helps reduce the pregnancy mortality rate. Here’s why this app is so vital, necessary, and important.
UNICEF reports approximately 800 annual deaths of pregnant women, with an average of twenty percent of these deaths occurring among women in the country of India. Sadly, many of these deaths can be attributed to readily preventable causes. Trupti Naikare’s app puts pregnancy care at the fingertips of the women who need it most. For this vital new app, she has been awarded the first-place prize for mobile app development in the Humanities category by the State Level Inter University Research Convention.
Antenatal Care is crucial in promoting healthy pregnancies, deliveries, and births. It’s also vital for decreasing delivery complications, instances of birth defects, and lessening the risk of miscarriage. When she realized how easily preventable these health concerns could be, she was determined to find a solution. After searching for a dependable pregnancy app in vain, Naikare set out to develop one.
For a busy medical student, building a mobile app was a challenge – especially since she was only one month away from the start of the mobile app development competition. Not to be deterred, she set two concentration goals. First, to focus on content strategy. Second, to focus mobile app development. So, she put her existing medical training and experience to work on the content portion. Then, she smartly enlisted the help of her sister, Jagruti, a software engineer, for the tech portion. After completing each portion and putting the app together, she turned her fellow medical students into beta testers and sought their opinions and feedback.
Of the more than 500 projects submitted to the multi-university competition, about forty of them were in the humanities and medical-tech space. Trupti’s app won favor with the competition judges because of its life-saving benefits and ease-of-use, winning first place for her and closing a six-year winning gap for Maharashtra University of Health Sciences.
When smart companies realize their need for a customer-friendly mobile app, they’re faced with three choices for getting their app built, branded, and into the marketplace. You can either, outsource app development to a trusted pro, work with someone in your own in-house IT department, or hire a sharp freelance app developer to get the job done. That can be a much more difficult choice than it seems on the surface. Often, budget is the main factor, followed closely by your company’s goals and objectives.
Let’s start by understanding why app development is so vital. Mobile device users are 3.8 billion strong in 2017 – and growing. Research indicates that this number will top 5 billion by the year 2019. No matter what your business does, it cannot afford to ignore that market share. In this article, we’ll help you examine the for and against attributes of each of the three options above.
In-House App Development
Freelance App Development
Some companies choose a combination of these choices for app development, with many companies preferring the ease and expertise of outsourcing to app development pros. Once you’ve made the decision to outsource your all development, find a pro who understands your goals and objectives, the importance of user experience, and the best ways to monetize your app for the present and the future.
Why should you build a mobile app? Because mobile apps have become so common place and popular that most people can’t remember not having them. Of course, it goes without saying that most businesses need them, because the majority of consumers surf the Internet and buy products and services via their smartphones. Here’s how you can build a profitable mobile app for your business.
Do you want your app to entertain? Do you want it to sell products or services? The first step is deciding what you want your app to do. The true intent of your app should be the same as the purpose of your business – to solve a problem for your target market.
Once you’ve decided on the intent and functionality of your app, decide which features you need and how their functionality will flow. Choose a wire framing tool or a flowchart to lay out the best way for customers to move smoothly through your app from beginning to end.
Concentrate on your app’s design next. Design is about more than the graphics and look of your app. It’s also about the feel that draws users in and the user’s experience. After assuring a good user experience, choose an app hosting platform, like Android, Apple or Java. Choose your platform based on the needs of your ideal client, not the price of the platform. Next, make sure you set up easy-to-integrate, easy-to-track, and easy-to-use analytics. Do not skip this step, because you definitely want to track the number of downloads, user engagements, and customer retention data.
Before you roll out your app to the public, engage with a few beta testers and ask for helpful feedback that will make the public launch more appealing and successful. This is also a good opportunity to introduce new features, re-evaluate unpopular features, and fix any malfunctioning parts.
Building an app correctly is worth the time and effort you’ll put into it. The real challenge comes when you start to market your app and find customers. Choosing your app’s purpose and intent based on the demand from your target market makes both steps easier and more profitable.