Category: Buzz Engine Group

How To Decide Between Outsourcing, In-House and Freelance Mobile App Development

When smart companies realize their need for a customer-friendly mobile app, they’re faced with three choices for getting their app built, branded, and into the marketplace. You can either, outsource app development to a trusted pro, work with someone in your own in-house IT department, or hire a sharp freelance app developer to get the job done. That can be a much more difficult choice than it seems on the surface. Often, budget is the main factor, followed closely by your company’s goals and objectives.

Let’s start by understanding why app development is so vital. Mobile device users are 3.8 billion strong in 2017 – and growing. Research indicates that this number will top 5 billion by the year 2019. No matter what your business does, it cannot afford to ignore that market share. In this article, we’ll help you examine the for and against attributes of each of the three options above.

Outsourcing App Development


  • Provides you with expert, experienced help from start to finish
  • Has limited overhead and technology equipment expenses
  • Little to no tech-knowledge required on your part
  • Saves valuable time and money in the long run
  • Allows you to focus on the core competencies of your business


  • Differing time zones could potentially create a communication issue
  • Outsourcing companies have a split focus among numerous clients
  • A tech outsourcing firm may need time to understand the purpose and goal of your business


In-House App Development


  • In-house IT departments can move at a fast pace
  • Growth and development of your app is usually faster
  • Your company maintains project control
  • Company focus and goals are focused and clear
  • You’ll have no concerns about source code ownership


  • Create upfront infrastructure and equipment costs
  • May lead to additional employee expenses
  • Necessitates costly certifications, tools, and technology


Freelance App Development


  • Low costs and clearly defined budget
  • Easy to customize turnaround times
  • Clear, direct communication
  • Fewer legal issues and hassles
  • Wide range of skillset choices


  • Potential delays inherent to working with a one-man show
  • A solo freelancer might not have a supportive team
  • A freelancer may have no one to bounce ideas off of


Some companies choose a combination of these choices for app development, with many companies preferring the ease and expertise of outsourcing to app development pros. Once you’ve made the decision to outsource your all development, find a pro who understands your goals and objectives, the importance of user experience, and the best ways to monetize your app for the present and the future.


Android O & Java – Mobile App Development | Beginning to End

Why should you build a mobile app? Because mobile apps have become so common place and popular that most people can’t remember not having them. Of course, it goes without saying that most businesses need them, because the majority of consumers surf the Internet and buy products and services via their smartphones. Here’s how you can build a profitable mobile app for your business.

Do you want your app to entertain? Do you want it to sell products or services? The first step is deciding what you want your app to do. The true intent of your app should be the same as the purpose of your business – to solve a problem for your target market.

Once you’ve decided on the intent and functionality of your app, decide which features you need and how their functionality will flow. Choose a wire framing tool or a flowchart to lay out the best way for customers to move smoothly through your app from beginning to end.

Concentrate on your app’s design next. Design is about more than the graphics and look of your app. It’s also about the feel that draws users in and the user’s experience. After assuring a good user experience, choose an app hosting platform, like Android, Apple or Java. Choose your platform based on the needs of your ideal client, not the price of the platform. Next, make sure you set up easy-to-integrate, easy-to-track, and easy-to-use analytics. Do not skip this step, because you definitely want to track the number of downloads, user engagements, and customer retention data.

Before you roll out your app to the public, engage with a few beta testers and ask for helpful feedback that will make the public launch more appealing and successful. This is also a good opportunity to introduce new features, re-evaluate unpopular features, and fix any malfunctioning parts.

Building an app correctly is worth the time and effort you’ll put into it. The real challenge comes when you start to market your app and find customers. Choosing your app’s purpose and intent based on the demand from your target market makes both steps easier and more profitable.