A start up in the parking industry.
Insight and Action in Tandem
ParkitUSA had a desire to improve their website by optimizing the sales funnel and purchase flow. They were looking for a partner that could help them analyze and assess their website, provide recommendations that would result in improved conversion rates and ideally, a partner who could implement those recommendations as well.
At the beginning of the project, Buzz Engine performed a thorough analysis of the website in order to identify weak spots that were potentially damaging to ParkitUSA’s sales. After carefully assessing a wide variety of user metrics and analytics, we constructed an outline of actionable changes that would increase conversions.
Upon reviewing the suggestions and assessing their appeal, ParkitUSA commissioned Buzz Engine to implement those changes in order to bolster sales, as well as augment the user experience and overall feel of the site.