The web is a big place, so we shout loudly…SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization) and PPC (Pay Per Click) is just a few of the digital marketing/advertising techniques we use to help our clients. Our goal is to interact with our clients on a personal level to understand their business goals on a granular level, this gives us the insight necessary to build the right campaign. We have the skills to help you rank at the top of search engines through consistent white hat techniques along with paid search techniques to help drive the most qualified traffic to our clients. Search engines today are increasingly difficult to please so we make sure we are up to date on all crawl updates and compliant coding techniques.
SEO (Search Engine Optimization) – is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
SEM (Search Engine Marketing) – is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
SMO (Social Media Optimization) – is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website.
PPC (Pay Per Click) – also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads).